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Shocking video: Vegemite taste test

by Michael on November 16, 2011

Vegemite, a yeast-based extract, is the official food of Australia. It is smeared on toast and crackers just like we would use jelly or butter. The dark brown substance looks a bit like Nutella but please don’t let that fool you. It may look sweet but it derives its unique bitter flavor from being the byproduct of the process for brewing beer. Vegemite has been compared to road tar, solid gravy mix, intestinal fluid, engine sludge, the gunk that gets trapped in sewer vents, brown epoxy glue, road kill effluent and other things too unmentionable to mention, so we won’t. And those are from the people who like the stuff.


Workers operate 24/7 stocking Vegemite

As part of part of our trip Down Under we decided we just had to try this food that almost everyone in Australia loves and has become as much a part of the national psyche as kangaroos, boomerangs and Prime Minister Julia Gillard’s waning poll numbers. Click the video below for the first Changes In Longitude taste test. BTW, that clucking noise you hear in the background does indeed come from a live chicken who just wouldn’t cooperate.


Are there any other foods you’d like us to try?

Click the link for more stories about our Australia travel

elise November 16, 2011 at 4:46 pm


Michael November 16, 2011 at 5:13 pm

Thank you. But we miss the chickens.

Josephine November 16, 2011 at 5:34 pm

So funny…but stick with Nutella!

Michael November 16, 2011 at 5:38 pm

No worries there. In Sydney they drizzle melted Nutella on gelato. Try it at home.

Amy November 16, 2011 at 6:32 pm

You fared better than some early contenders I saw try it as a challenge to be selected for Survivor. Far less gagging!

Michael November 16, 2011 at 6:34 pm

Survivor here we come.

Scott November 16, 2011 at 9:27 pm

Many years ago my 3rd graders had pen pals on Rottnest Island, Western Australia, near Perth. The Aussies sent us vegemite and they tried it and many Philadelphia kids threw up. I tried it and gagged. Good luck avoiding other odd foods.

MissElaineous November 17, 2011 at 12:03 am

Feed it to the chickens! Feed it to the chickens!!! I think you could have a whole spin off…..

Michael November 17, 2011 at 6:51 am

And Philly kids are tough, they grew up on Cheese Whiz.

Michael November 17, 2011 at 6:52 am

The chickens wouldn’t try it. They were too … well you know where I’m going with that.

Charlene November 17, 2011 at 8:59 am

Love it! Unfortunately that means you need to do more live taste tests… Can’t wait for the grubs and termites on the African continent!

Schub November 17, 2011 at 1:07 pm

Hey Guys,
Just wanted to say I’ve enjoyed following your travelling experiences. Passed on the Kiwi story to my son and truly liked your first video on Vegemite. Looks like you will have more then enough experiences to follow up this trip with a book (and maybe another trip?). Keep having fun and passing it on to all of us.

Michael November 17, 2011 at 4:34 pm

HA! At least the bugs might go down easier. Thanks for checking in.

Michael November 17, 2011 at 4:35 pm

Glad you enjoyed the video.

John Discepoli November 18, 2011 at 12:54 pm

Great to see you guys. I was introduced to Vegemite when I worked in New Zealand and had about the same reaction as Michael. I wonder if it tastes better after having a few beers?

Michael November 18, 2011 at 3:32 pm

Speaking of beer not only does no one drink Fosters but when I ask about it they despise the stuff.

Deb November 20, 2011 at 12:39 am

Hi Michael & Larissa
Just watched your Vegemite taste test with Katie our daughter, no wonder you both hated vegemite, we usually have it on toast or Jatz with butter and a ‘smear’ of vegemite on top, not chunks!!!!

Maybe you should ask the locals on how to serve up their customary food before starting the taste test. Especially if you are intent on trying grubs or honey ants in Africa.

Have fun travelling

Deb & Katie

Michael November 20, 2011 at 12:56 am

Rob did tell us how to eat it properly but you know Michael, in one ear and out the other. Those honey ants sound pretty tasty though.

Richard Needham December 5, 2011 at 12:34 am

Another acquired taste is Cho DoFu, or fermented bean curd, which is popular in Taiwan. It looks like, smells like, and has the general loose consistency of the fresh contents of a baby’s diaper. After you get over those hurdles, it doesn’t taste too bad, but the aroma lingers in the nose for awhile. I had some the other evening at a food stand in one of Taipei’s Night Markets. It came as a set meal along with with a substantial bowl of noodles/beef/vegetables in a soup and a slice of papaya for about $3.50. Yum!

Us December 5, 2011 at 3:23 pm

How do you find these things Richard?

Mary Lou Tucker January 8, 2012 at 1:06 am

The Vegemite in the tube is for handy travelling! So please don’t brush your teeth with it. And just a little smear on buttered toast is sufficient, not a bug blob! I am a Philadelphia born Aussie living in Adelaide and am enjoying your posts. Cheers. MLT

Us January 8, 2012 at 10:07 am

Thx for the tip. Adelaide sure is a long way from Philly. We spent a night there after driving for a few weeks from Sydney.

Aussie Karen March 17, 2014 at 10:07 pm

The amount of vegemite you put on that little bit of toast would be enough for four entire slices of bread…a little bit of vegemite goes a very long way. I grew up eating the stuff and I wouldn’t have been able to stomach what you just did 🙂

Michael March 17, 2014 at 10:31 pm

Ha, that’s what happens a dumb tourist (me) tries it.

Amanda March 18, 2014 at 11:48 pm

I cannot STAND vegemite, and I’m Australian… it’s such a bizarre product >_< good on ya guys for trying it.. brave brave souls

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